Introduction

Dr. Andy Ng is a social psychologist by training (PhD, York University) and currently an Assistant Professor of Marketing at Sabanci University who specializes in consumer behavior. Before joining Sabanci University in 2017, Andy was a Postdoctoral Research Associate of Marketing at the University of Illinois at Urbana-Champaign. Andy’s primary research focus is on cultural differences in basic psychological processes, and how these cultural variations influence consumer decision-making and consumption behavior, informing the basics of successful cross-cultural marketing strategies. You may find a list of his recent publications here.