Professional Experience
Assistant Professor, Sabanci Business School, Istanbul, Turkey — 2004- ..
Instructor, Sabanci University; Istanbul, Turkey — 2008-2024
Managing Partner, Ortogon IT Services; Istanbul, Turkey — 2009-2012
Developing software projects, institutional and personal education, consulting
Owner, Tanaltay IT Services; Istanbul, Turkey — 2006-2007
Developed dynamic web sites using PHP, ASP 1.1/2.0, XML, Macromedia Flash, MYSQL and MSSQL
Sales Engineer, Bimeks Ltd.; Istanbul, Turkey — 2004-2005
Auditor, Ernst&Young; Istanbul, Turkey — 2003-2004
Teaching Experience
Sabancı University; Istanbul, Turkey — Aug 2008 – Present
Full time instructor offering courses of Object Oriented Programming with Java, Advanced Java Programming, Advanced Web Programming, Mobile Programming, Big Data, Machine Learning and Consulting for Industry Oriented Graduation Projects.
Education
Sabancı University School of Management, Business Analytics and Operations Management — PhD , July 2023
Sabancı University, Information Technologies, Istanbul — M.Sc., 2007
Galatasaray University, Marketing & Logistics, Istanbul — M.Sc., 2007 Middle East Technical University, Ankara — B.Sc., 2003
Kadıköy Anatolian High School, Istanbul — 1999
Publications
Tanaltay, Altuğ, Ozturkcan S., Kasap N., Decoding Digital Engagement: A Comparative Analysis of English and Turkish Brand Post Popularity Dynamics on Platform X. Journal of Research in Interactive Marketing, (March 2024)
Tanaltay, Altuğ and Öztürkcan, Selcen and Kasap, Nihat (2022). A cross-cultural analysis of emoticon utilization in social media branding communication.In: AIRSI2022 Technologies 4.0 in Tourism, Services & Marketing Conference, Zaragoza, Spain
Tanaltay, Altuğ and Öztürkcan, Selcen and Kasap, Nihat (2022). Unpacking emotion on social media marketing in global and emerging local market contexts with evidence from big data. In: AIRSI2022 Technologies 4.0 in Tourism, Services & Marketing Conference, Zaragoza, Spain
Tanaltay, Altuğ, Amirreza Safari Langroudi, Raha Akhavan-Tabatabaei, and Nihat Kasap. Can Social Media Predict Soccer Clubs’ Stock Prices? The Case of Turkish Teams and Twitter. SAGE Open 11, no. 2 (2021): 21582440211004153.
Ozturkcan, S., Kasap, N., Ozdinc, M., & Tanaltay, A. (2019). Digital national currency: example of Sweden and e-Krona. In 2nd International Conference on Digital Innovation, Entrepreneurship and Financing, Valencia, Spain, December 2-3, 2019 (pp. 1-7).
Ozturkcan, S., Kasap, N., Tanaltay, A., & Ozdinc, M. (2019). Analysis of tweets about football: 2013 and 2018 leagues in Turkey. Behaviour & Information Technology, 38(9), 887-899.
Conferences
AIRSI 2022 International Conference, University of Zaragoza, Spain – July 2022
“A Cross Cultural Analysis of Emoticon Utilization in Social Media Branding Communication”
AIRSI 2022 International Conference, University of Zaragoza, Spain – July 2022
“Unpacking Emotion on Social Media Marketing and Emerging Local Market Contexts with Evidence from Big data”
INFORMS 2019; Seattle, Washington, USA – October 2019
“Can Twitter Data Improve the Stock Price Predictions for Sports Clubs? Case of Turkish Soccer League”
Bogazici University School of Management, Feb 2021
Can Social Media Predict Soccer Clubs’ Stock Prices? The Case of Turkish Teams and Twitter.
Corvinus University of Budapest, Jan 2021
Can Social Media Predict Soccer Clubs’ Stock Prices? The Case of Turkish Teams and Twitter.
Seminars
Sabancı School of Management, Istanbul, Turkey, Nov 2021
Can Social Media Predict Soccer Clubs’ Stock Prices? The Case of Turkish Teams and Twitter.
Sabancı School of Management, Istanbul, Turkey, Nov 2020
Can Social Media Predict Soccer Clubs’ Stock Prices? The Case of Turkish Teams and Twitter.
Sabancı University; Istanbul, Turkey – 2017 – 2020
Data Preprocessing with Python
Oracle University; Istanbul, Turkey — June 2018
Programming Java 8 for Turkcell
Oracle University; Istanbul, Turkey — Feb 2017
Developing ADF Fusion Middleware App. for Turk Telekom IT staff
Oracle University; Istanbul, Turkey — May 2016
Developing ADF Fusion Middleware App. for Allianze Insurance IT staff
Oracle University — Apr 2016
Developing JSF Web Applications for Istanbul Technical Univ. IT staff
Oracle University; Istanbul, Turkey — Oct 2016
Fundamentals of Java Programming for Allianze Insurance IT staff
Oracle University; Istanbul, Turkey — Aug 2015
Developing ADF Fusion Middleware App. for 9 Eylul Univ. IT staff
Kliksa-Bimsa; Istanbul, Turkey — Oct 2014
Java Programming, Developing Enterprise Applications with Spring Framework
OBSS Academy; Istanbul, Turkey — Jul 2013
Developing Web Applications with Java
Oracle University; Istanbul, Turkey — Feb 2013