Practice Faculty in Faculty of Management – Sabancı University



1994     Ph.D. Engineering Management, University of Missouri-Rolla, USA

1992     M.S. Industrial Engineering, Middle East Technical University, Turkey

1989     B.S. Industrial Engineering, Middle East Technical University, Turkey

Work Experience


2010-current   Practice Faculty, Faculty of Management, Sabanci University

2001-2010      Asst. Prof., Faculty of Manag., Sabanci Univ. (part-time: 2005-8)

1992-1994       Research Assistant, University of Missouri-Rolla, USA

1989-1991       Teaching Assistant, Middle East Technical University, Turkey


2007-12   Projects and workshops on market analysis, marketing strategy design and planning – Brown Forman, Novartis, Enerjisa, Çimsa, Schmolz Bickenbach, Efes Pilsen, Temsa, Mavi, Sütaş

2007-12    Trainings on Marketing Strategy and Big Picture Marketing – Novartis, Çimsa, Garanti Bankası, Sabancı Holding, Borusan, Vitra


1999-2000 Category Marketing Manager, Danonesa Dairy Company, Turkey

1998-1999 Brand Manager, Danone Dairy Company, France

1997-1998 Business Development Manager, Danonesa Dairy Co., Turkey

1994-1997 Senior Business Strategist, Sabanci Holding, Turkey

Research projects published (see in Research):

Customer specific attributes explaining store choice and store loyalty; Customer base analysis: loyalty and value

Courses taught (MBA, EMBA, Executive Education):

Marketing Strategy with Markstrat; Big Picture Marketing; Marketing Management; Customer Relationship Management; New Product Development

MBA Company Action Projects supervised:

Marketing, product, service, customer and communication strategy projects in Unilever, Turkcell, Eti, Johnson & Johnson, Fiat, Borusan-Car Rental, Logo IT Services, IBM-SME Business, Novartis, GlaxoSmithKline, Bosch Power Tools, Danonesa, Alcatel, Teknosa