Research

Article
Blazhenkova, Olesya and Döğerlioğlu Demir, Kıvılcım, (2020) “The shape of the pill: perceived effects, evoked bodily sensations and emotions”, PLoS One, Vol.15, No.9 (SCI)
Koçaş, Cenk and Döğerlioğlu Demir, Kıvılcım, (2019) “The 1 in 1,000,000: context effects of how numbers cue different kinds of incidental environmental anchoring in marketing communications”. Published Online First http://dx.doi.org/10.1016/j.jbusres.2019.01.027 Journal of Business Research (SSCI)
Tuna, Mine and Bozkaya, Burçin and Döğerlioğlu Demir, Kıvılcım and Koçaş, Cenk, (2018) “Büyük veri bazlı pazar bölümleme: müşterilerin alışveriş merkezi seçim çeşitlilik ve kategori seçim çeşitlilik davranışlarının kredi kartı harcamaları yönünden incelenmesi (Market segmentation based on big data: examining consumer shopping mall diversity and product category diversity behaviors through credit card transactions)”, Pazarlama İçgörüsü Üzerine Çalışmalar, Vol.2, No.2, 57-68
Bhardwaj, Pradeep and Chatterjee, Prabirendra and Döğerlioğlu Demir, Kıvılcım and Ergin Turut, Özge, (2018) “When and how is corporate social responsibility profitable?”, Journal of Business Research, Vol.84, 206-219 (SSCI)
Döğerlioğlu Demir, Kıvılcım and Tansuhaj, Patriya and Cote, Joseph and Akpınar, Ezgi, (2017) “Value integration effects on evaluations of retro brands”, Journal of Business Research, Vol.77, 124-130 (SSCI)
Döğerlioğlu Demir, Kıvılcım and Koçaş, Cenk, (2015) “Seemingly incidental anchoring: the effect of incidental environmental anchors on consumers’ willingness to pay”, Marketing Letters, Vol.26, No.4, 607-618 (SSCI)
Koçaş, Cenk and Döğerlioğlu Demir, Kıvılcım, (2013) “An empirical investigation of consumers’ willingness-to-pay and the demand function: the cumulative effect of individual differences in anchored willingness-to-pay responses”, Marketing Letters (SSCI)
Döğerlioğlu Demir, Kıvılcım and Tansuhaj, Patriya, (2011) “Global vs local brand perceptions among Thais and Turks”, Asia Pacific Journal of Marketing and Logistics, Vol.23, No.5, 667-683
Sarker, Suprateek and Chakraborty, Suranjan and Tansuhaj, Patriya Silpakit and Mulder, Mark and Döğerlioğlu Demir, Kıvılcım, () “The “mail-order-bride” (MOB) phenomenon in the cyberworld: an interpretive investigation
“, ACM Transactions on Management Information Systems (forthcoming)

Papers in Conference Proceedings
Döğerlioğlu Demir, Kıvılcım and Okan, Mehmet, ” Consumer attachment styles and preference for participating in sharing systems “, EMAC 2016 Conference, EMAC (European Marketing Academy), May 2016
Döğerlioğlu Demir, Kıvılcım and Okan, Mehmet, ” Consumer attachment styles and preference for participating in sharing systems “, 2. Uluslararası Ekonomi Yönetimi ve Pazar Araştırmaları Kongresi, İstanbul: EYPA, December 2015
Mariadoss, Babu John and Tansuhaj, Patriya and Döğerlioğlu Demir, Kıvılcım and Yim, Sean, ” Customer environmental advocacy: the construct, research propositions and managerial implications “, 18th Annual International Business Ethics Conference, New York, USA: St. John’s University 2011
Döğerlioğlu Demir, Kıvılcım and Koçaş, Cenk, “A context-dependent view of anchoring: the effect of consumer adaptation of incidental environmental anchors on willingness to pay“, North America_ ACR, Baltimore, MD, USA: Association for Consumer Research (forthcoming)
Devezer Busbas, Berna and Döğerlioğlu Demir, Kıvılcım, “Role of self-schema activation in goal pursuit via sequential choice“, AMA Pre-Conference Event On Social Values, San Francisco, USA: AMA (forthcoming)