Article
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| Koçaş, Cenk and Döğerlioğlu Demir, Kıvılcım, “An empirical investigation of consumers’ willingness-to-pay and the demand function: the cumulative effect of individual differences in anchored willingness-to-pay responses”, Marketing Letters, April 2013 (SSCI) |
| Bayazıt, Mahmut and Koçaş, Cenk, “Örgütsel kültür ve pazar odaklılık performansı: “kültür tipi” ve “güçlü kültür” önermelerinin Türkiye’de testi”, Yönetim Araştırmaları Dergisi , January 2012 |
| Koçaş, Cenk and Irmak, Melek and Duran, Yasin, “Pazarlama kararlarına pazarın verdiği tepkiler nasıl ölçülür?”, Pazarlama ve İlrtişim Kültürü Dergisi, May 2008 |
| Koçaş, Cenk and Bohlmann , Jonathan, “Segmented switchers and retailer pricing strategies”, Journal of Marketing, Vol.72, No.3, May 2008, 124-142 (SSCI) |
| Koçaş, Cenk and Kıyak, Tunga, “Theory and evidence on pricing by asymmetric oligopolies”, International Journal of Industrial Organization, Vol.24, No.1, January 2006, 83-105 (SSCI) |
| Koçaş, Cenk, “A Model of Internet pricing under price-comparison shopping”, International Journal of Electronic Commerce, Vol.10, No.1, December 2005, 111-134 (SSCI) |
| Koçaş, Cenk, “Price-comparison in electronic markets and implications for homogenous goods retailers”, Bogazici Journal: Review of Social, Economic and Administrative Studies, Vol.17 , No.1, March 2004, 53-73 |
Book
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| Koçaş, Cenk, “Ekonometrik rekabet modelleme, pazar tepki analizi ve talep tahmini, (Prepared by: Aykaç, Selcen and Irmak, Melek and Duran, Yasin), ITO Yayınları: İstanbul Ticaret Odası 2007 |