MY CV

OZGE TURUT
Assistant Professor of Marketing

School of Management
Sabanci University
Orhanli, Tuzla
Istanbul, Turkey
Office: +90 216 483 9722
ozget@sabanciuniv.edu

EDUCATION

Harvard Business School, Boston, MA
Doctor of Business Administration in Marketing, June 2006

Carnegie Mellon University, GSIA, Pittsburgh, PA
MBA, May 1999

Bogazici University, Istanbul, Turkey
B.Sc. in Electrical and Electronics Engineering, July 1997

EMPLOYMENT

February 2008 – present
Assistant Professor, Sabanci University, Faculty of Management

July 2006 – January 2008
Assistant Professor, Washington University in St. Louis, John M. Olin School of Business

RESEARCH

To Innovate or Imitate? R&D Decisions and The Role of Market Research, with Elie Ofek, Journal of Marketing Research, October 2008, 45(5), p.575-592

Innovation Strategy and Entry Deterrence, with Elie Ofek, Journal of Economics and Management Strategy, Fall 2012, 21(3), p. 583-631

Vaporware, Suddenware, and Trueware: New Product Preannouncements under Market Uncertainty, with Elie Ofek, Marketing Science, 2013, 32 (2), p. 342-355

Context-Dependent Preferences and Innovation Strategy, with Yuxin Chen, Management Science, 2013, 59 (12), 2766-2771

Differentiate or Imitate?: The Role of Context-Dependent Preferences, with Chakravarthi Narasimhan, Marketing Science, 2013, 32 (3), 393-410

Anticipated Regret and Product Innovation, with Baojun Jiang and Chakravarthi Narasimhan, Management Science, Forthcoming

New Product Preannouncement: Phantom Products and the Osborne Effect, with Ram Rao, under second round review, Management Science

Entry Deterrence/Accommodation With Imperfect Strategic Thinking Capability, with Yuxin Chen, being revised for second round review, QME

When and How is Corporate Social Responsibility Profitable?, with Pradeep Bhardwaj, Prabirendra Chatterjee, and Kivilcim Dogerlioglu Demir, being revised for second round review, JBR

RESEARCH INTERESTS

Innovation Strategies/Marketing-R&D interface
Asymmetric Information Models
Behavioral Economics

TEACHING EXPERIENCE

Principles of Marketing – MKT 370 (undergraduate, Washington University in St. Louis, John M. Olin School of Business)

Marketing Research – MKTG 401 (undergraduate, Sabanci University, Faculty of Management)

Introduction to Marketing – MKTG 301 (undergraduate, Sabanci University, Faculty of Management)

Marketing Management – MKTG 501 (MBA, Sabanci University, School of Management)

CONFERENCE PRESENTATIONS

To Innovate or Imitate? R&D Decisions and the Role of Market Research, Marketing Science Conference, Maryland, June 2003

To Innovate or Imitate? R&D Decisions and the Role of Market Research, EURO/INFORMS, Istanbul, Turkey, July 2003

To Innovate or Imitate? R&D Decisions and the Role of Market Research, LBS Trans-Atlantic Doctoral Conference, London, England, May 2004

Innovation Strategy and Entry Deterrence, Marketing Science Conference, Atlanta, June 2005

Vaporware, Suddenware, and Trueware: New Product Pre-Announcements under Market
Uncertainty, QME Conference, Stanford, October 2006

Differentiate or Imitate?: The Role of Context-Dependent Preferences, Marketing Science Conference, Germany, June 2010

Context-Dependent Preferences and Innovation Strategy, Marketing Science Conference, Germany, June 2010

Context-Dependent Preferences and Innovation Strategy, SICS, July 2010

Differentiate or Imitate?: The Role of Context-Dependent Preferences, UTD Forms, TX, February 2012

Product Preannouncement Under Consumer Loss Aversion, SICS, June 2013

Anticipated Regret and Product Innovation, UTD Forms, TX, February 2014

ACADEMIC HONORS AND AWARDS

Winner of 2009 EU Marie Cruie Reintegration Grant

Full scholarship at Harvard Business School, 2001-2006

AMA-Sheth Doctoral Consortium Fellow, 2004

Full MBA scholarship at Carnegie Mellon by the Turkish Education Foundation, 1997-1999

Dean’s List, Bogazici University 1993-1997

PROFESSIONAL EXPERIENCE

Senior Strategic Marketing Engineer,
Lattice Semiconductor Corporation, San Jose, CA, June 2000 – July 2001

Marketing Engineer,
Cypress Semiconductor Corporation, San Jose, CA, June 1999 – June 2000