My CV

Burcu  Taşoluk

tasolukb-sabanciuniv.edu

Faculty of Management

Education
  • Ph.D. in Marketing, Michigan State University, East Lansing, MI, USA, 2006
  • Doctoral Dissertation Title: A Contingency Framework for Global Branding: A Multi-Level Interaction Model
  • M.B.A., Vlerick Leuven Gent Management School, Leuven, BELGIUM, 2002
  • B.S. in Economics, Middle East Technical University (METU), Ankara, TURKEY, 1998

Work Experience
  • Sabanci University, Istanbul, TURKEY
  • Assistant Professor of Marketing, 2006-
  • Michigan State University, East Lansing, MI, USA
  • Teaching Assistant, Research Assistant, Instructor, 2002-2006
  • Procter & Gamble European Technical Center (ETC), Brussels, BELGIUM
  • Consultancy Project: Creating Positive Business Impact through Brand PR Programs, 2002
  • Pamukbank Head Office Consumer Banking Marketing Department, Istanbul, TURKEY
  • Marketing Specialist, 1999-2001
  • Sheraton Ankara Hotels & Towers, Ankara, TURKEY
  • Marketing & Sales Department, part-time employee, 1998
  • Internships:
  • Cenajans/Grey Advertising Agency, Istanbul, TURKEY, 1997
  • Istanbul Stock Exchange (ISE) External Relations Department, Istanbul, TURKEY, 1997
  • Turkish Republic Prime Ministry Undersecretariat for Foreign Trade, General Directorate of Imports, Ankara, TURKEY, 1996

Areas of Interest
  • Marketing Strategy/Global Marketing Strategy Product and Brand Management Global Branding/Global Brand Management Global New Product Management and Rollout Headquarters and Subsidiary Relations in MNCs

Memberships
  • American Marketing Association (AMA)
  • Academy of International Business (AIB)
  • INFORMS Society on Marketing Science (ISMS)

Awards
  • Relating Company Efforts to Consumer Perceptions: A Contingency Framework - Marie Curie Reintegration Grant, provided by EU  2008 - 2011