Zeynep Aydın Gökgöz

Dr. Zeynep Aydin Gökgöz earned her Bachelors’ degree in Statistics with honors from Middle East Technical University, Ankara and her Master’s degree in Industrial Engineering from Bilkent University, Ankara. She received her Ph.D. in Marketing from Erasmus University, Rotterdam School of Management.

Her research interests lie in quantitative modeling (Bayesian Modeling, Time Series Models,Text Analysis, Sentiment Analysis with NLP) with empirical applications on mobile marketing, digital marketing and user generated content. She presented her work at leading international conferences such as European Marketing Academy Conference and Marketing Science Conference.

Her work has recently appeared in Journal of Business Research, and she continues to submit her work to top-tier journals. She held a research position at Bilkent University, (2014-2016), where she taught undergraduate and graduate level marketing courses on a variety of topics ranging from consumer behavior to probability and statistics.

e-mail: zeynep.aydin@sabanciuniv.edu