Zeynep Aydın Gökgöz

Aydin Gokgoz, Z., Ataman M.B., van Bruggen, G. (2021), “There’s an App for That! Understanding the Drivers of Mobile Application Downloads”, Journal of Business Research, 123, 423 – 437.

Aydin Gokgoz, Z., Mukherjee, P., Rangaswamy, A. (2019), “Mobile Game Apps: An Opportunity?” Penn State Smeal College of Business, MBA Case.

Aydın Gökgöz, Zeynep and Ataman, M. Berk and Van Bruggen, Gerrit (2022) “The rise of mobile marketing: a decade of research in review”, Foundations and Trends in Marketing, Vol.17, No.3, 140-226

Aydın Gökgöz, Zeynep, “Mobile analytics”, Social Media Analytics in Predicting Consumer Behavior, Sumer, Selay Ilgaz and Parilti, Nurettin (eds.), Boca Raton: CRC Press, April 2023, 151-168