RESEARCH

Research Interests

  • Behavioral Pricing , Sustainable Consumption Brands, Brand Meanings Advertising

Journal Publications

  • Blazhenkova, O., Kıvılcım Dogerlioglu-Demir, Robert W. Booth, “Masked Emotions: Do Face Mask Patterns and Colors Affect the Recognition of Emotions?” Cognitive Research: Principles and Implications (SSCI) (forthcoming)
  • Dogerlioglu-Demir, K., Akpinar, E., Gurhan-Canli, Z., & Koçaş, C. (2022). Are 1-endings the new 9-endings? An alternative for generating price discount perceptions. Journal of Retailing and Consumer Services, 66, 102912.
  • Dogerlioglu‐Demir, K., Akpinar, E., & Ceylan, M. (2021). Combating the fear of COVID‐19 through shared accommodations: Does perceived human presence create a sense of social connectedness?. Journal of Consumer Behaviour.
  • Blazhenkova O, Dogerlioglu-Demir K (2020) The shape of the pill: Perceived effects, evoked bodily sensations and emotions. PLoS ONE 15(9) SSCI Koçaş, Cenk, and Kivilcim Dogerlioglu-Demir (2019) “The 1 in 1,000,000: Context effects of how numbers cue different kinds of incidental environmental anchoring in marketing communications.” Journal of
    Business Research SSCI
  • Bhardwaj, Pradeep, Prabirendra Chatterjee, Kivilcim Dogerlioglu Demir, and Ozge Turut (2018) “When and how is corporate social responsibility profitable?.” Journal of Business Research vol. 84, 84 206-219. SSCI
  • Dogerlioglu Demir, Kivilcim and Koçaş, Cenk (2015) “Seemingly Incidental Anchoring: The effect of incidental environmental anchors on consumers’ willingness to pay,” Marketing Letters. 26 (4), 607-618.SSCI
  • Koçaş, Cenk and Dogerlioglu Demir, Kivilcim, (2014)”An empirical investigation of consumers’ willingness-to-pay and the demand function: the cumulative effect of individual differences in anchored willingness-to-pay responses,” Marketing Letters, 25 (2), 139-52. SSCI
  • Sarker, Suprateek, Charaborty, Suranjan, Tansuhaj, Patriya, Mulder, Mark and Dogerlioglu-Demir, Kivilcim, “The mail-order-bride (MOB) phenomenon in the cyberworld: an interpretive investigation,” (2013) ACM Transactions in Management Information Systems Vol. 4, No. 3,10.
  • Dogerlioglu Demir, Kivilcim and Patriya Tansuhaj (2011), “Global and local brand perceptions among Thais and Turks,” Asia Pacific Journal of Marketing and Logistics, 23(5),667-683. SSCI
  • Tom, Gail, Stephanie Lopez and Kivilcim Dogerlioglu-Demir (2006)“A comparison of the effect of retail purchase and direct marketing on the endowment effect,” Psychology and Marketing, 23(1), 1-10. SSCI
  • Tom, Gail, Elena Zapanta Ila Ramil, Kivilcim Dogerlioglu-Demir and Stephanie Lopez (2006) “The Role of Overt Head Movement & Attention in Persuasion,” The Journal of Psychology, 140 (3), 247-53. SSCI

Manuscripts Appeared in Conference Proceedings

  • Dogerlioglu Demir, Kivilcim, Andy Ng Ho and Cenk Kocas (2019) “Fashionably Late: Signaling
    Sociometric Status Through Conspicuous Consumption of Leisure Time” Society for Consumer Psychology (SCP) Savannah, GA, USA (March)
  • Dogerlioglu Demir, Kivilcim, Ezgi Akpinar and Mehmet Okan (2018) “Consumer Attachment Styles and
    Preference for Participating in Sharing Systems” Advances in Consumer Research, North America ACR,
    Dallas, TX, USA (October)
  • Dogerlioglu Demir, Kivilcim and Mehmet Okan (2016) “Consumer Attachment Styles and Preference for
    Participating in Sharing Systems” The European Marketing Academy (EMAC), BI Norwegian Business
    School, Oslo, Norway (May).
  • Dogerlioglu Demir, Kivilcim and Koçaş, Cenk (2014) ” A context-dependent view of anchoring: The Effect
    of Consumer Adaptation of Incidental Environmental Anchors on Willingness to Pay” Advances in
    Consumer Research, North America ACR, Baltimore, USA (October)
  • Devezer Buzbas, Berna and Dogerlioglu Demir, Kivilcim (2014) “Role of Self-Schema Activation in Goal
    Pursuit via Sequential Choice”, Pre-AMA Conference on Social Values, San Francisco, USA (August)
  • Mariadoss, Babu John, Tansuhaj, Patriya, Döğerlioğlu Demir, Kıvılcım and Yim, Sean, (2011) “Customer
    environmental advocacy: the construct, research propositions and managerial implications”, 18th Annual
    International Business Ethics Conference, New York, USA: St. John’s University
  • Dogerlioglu-Demir, Kivilcim, Jeffrey Radighieri, Patriya Tansuhaj (2008), “Potential Contributions
    from Contemporary Social Science Literature: Expanding Cultural Understanding in Consumer
    Research,” Advances in Consumer Research, North American Conference Proceedings.
  • Dogerlioglu-Demir, Kivilcim, Darrel Muehling, Kristine Ehrich and Jeff Joireman (2008)
    “Tolerance of Negativity (TON): Scale Development and an Application in an Advertising Context,”
    Society for Consumer Psychology Proceedings.
  • Dogerlioglu-Demir, Kivilcim, Asli Basoglu and Jeffrey Radighieri (2008) “When does Personalization Fail? An Analysis of Recommendation Agents,” Advances in Consumer Research, Latin American Conference Proceedings, 2, 195-6.
  • Dogerlioglu-Demir, Kivilcim, Kristine Ehrich, and Darrel Muehling (2008) “Under the Cover of Alcohol: The Impact of Binge Drinking and Warning Ads on Dangerous Behavioral Intentions,” Advances in Consumer Research, North American Conference Proceedings.
  • Dogerlioglu-Demir, Kivilcim and Patriya Tansuhaj (2008) “The Commodification of Marriage: “Mail-Order Brides” in the Electronic Age,” Advances in Consumer Research, North American Conference Proceedings.

Work in progress

  • “The Role of Presentation Order in Consumer Choice: The Abrupt Disparity Effect,” minor revision – Marketing Letters with Cenk Kocas and Nilsah Cavdar.
  • “Challenging the Interchangeability of Diversity (Variety Seeking) and Loyalty Behaviors in Market Segmentation: A Synthesis Using Big Data” with Mine Tuna, Burcin Bozkaya and Cenk Kocas
  • “Fashionably Late: Signaling Sociometric Status Through Conspicuous Consumption of Leisure Time” with Andy Ng Ho and Cenk Kocas