Research

My research interests include Digital advertising, online retailing, pricing, product innovation and corporate sustainability

 

Research Papers

1. Is corporate social responsibility profitable? When and How? (Accepted at Journal of Business Research, with Ozge Turut, Pradeep Bhardwaj and Kivilcim Dogerlioglu Demir)

2. Sponsored content advertising in a two sided market (Revise and resubmit at Management Science, with Bobby Zhou)

3. Optimal bidding strategies in sponsored search advertising auctions (Under review)

4. Fast or free – on partitioned pricing competition between online retailers (Working paper, with Pradeep Bhardwaj)

5. The pitfall of online review manipulation: the role of anticipated regret (Working paper, with Ozge Turut and Tony Cui)

6. Reseller vs. Individual Buyers – Bidding Strategies in Online Sequential Auctions (Working paper, with Arvind Tripathi And Paulo Goes)

7. Peer to Peer Advertising Through Social Networking Websites (Working paper, with Sumant Kumar Rai)