Publications

Publications

Begüm Sener, Ezgi Akpinar, Berk Ataman (2023), “Unveiling the Dynamics of Emotions in Society Through An Analysis of Online Social Network Conversations”, Scientific Reports, 13, 14997.

Nicola Bilstein, Peeter W. J. Verlegh, Jan Klostermann, and Ezgi Akpinar (2022), “Better together: Involving consumers in the ideation, creation and dissemination of transformative value”, Journal of Service Management, 33(4/5), 520-530.

Dogerlioglu-Demir, Kivilcim, Ezgi Akpinar, Zeynep Gurhan-Canli, & Cenk Koçaş. (2022). “Are 1-endings the new 9-endings? An alternative for generating price discount perceptions”, Journal of Retailing and Consumer Services66, 102912.

Dogerlioglu‐Demir, Kivilcim, Ezgi Akpinar, and Melis Ceylan (2022), “Combating the fear of COVID‐19 through shared accommodations: Does perceived human presence create a sense of social connectedness?” Journal of Consumer Behaviour, 21 (2), 400-413.

Akpinar, Ezgi, Peeter Verlegh ve Ale Smidts (2018), “Sharing Product Harm Information: The Effect of Self-Construal and Self-Relevance”, International Journal of Research in Marketing, 35 (2), 2018, 319-335

Akpinar, Ezgi ve Jonah Berger (2017), “Valuable Virality,” Journal of Marketing Research, 54 (2), 318-330.

Kivilcim Dogerlioglu Demir, Patriya Tansuhaj, Joseph Cote ve Ezgi Akpinar (2017), Value Integration Effects on Evaluations of Retro Brands, Journal of Business Research, 77, 124-130.

Akpinar, Ezgi ve Jonah Berger (2015), “Drivers of Cultural Success: The Case of Sensory Metaphors”, Journal of Personality and Social Psychology, 109(1), Jul 2015, 20-34.

Book Chapters 

Akpinar, Ezgi, “Corporate Social Responsibility and Word of Mouth: A Systematic Review and Synthesis of Literature”, In Lindgreen, A., Vanhamme, J., Maon, F., and Watkins, R. (Eds.) (2018), Communicating Corporate Social Responsibility in the Digital Era, Routledge, New York, 245-273.  

Sectoral Reports

Akpinar, Ezgi and Jonah Berger (2018), Valuable Virality, Keller Center Research Report, 11(3).

Reklamın Türkiye Ekonomisine Katkı Raporu, DPIP ve IPSOS işbirliği ile (2021). https://www.rvd.org.tr/uploads/2021/11/reklamin_turkiye_ekonomisine_katkisi_raporu_kasim21.pdf

Turkish Publications

Yuxin Chen,Ozge Turut , Kivilcim Dogerlioglu Demir, Akpinar, Ezgi (2018) “Marketing Strategies for Entry Deterrence and Managerial Compensation: A New Perspective Based on Cognitive Hierarchy,” Journal of Business Research Turk, 10/4, 1-24.

Dogerlioglu Demir, Kıvılcım, Özge Turut, Ezgi Akpinar, “Honesty Only Gets You So Far! The Effect of Two-sided Content on Re-purchase Intentions,” Bogazici Journal, 32(1), 37-51.

Akpinar, Ezgi (2016), “The Effect of Self-Enhancement and Regulatory Focus on Word of Mouth,” Journal of Business Research Turk, 8/3, 170-179.

Akpinar, Ezgi (2016), “Darwin’le Başlayan Yolculuk: Meme’ler,” MediaCat, 24(261), 108-109.